Chidera Achu

The brief for SkyInFashion was three words: luxurious, intentional, editorial.

That's the kind of brief that sounds simple until you're choosing between eight shades of wine red and none of them feel right.

A few decisions that drove the final result:

The deep wine and gold palette...

Brand Identity - Masion Dumie Brand Full Case Study

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Ardenwood Academy needed an admissions banner that could compete for attention in a market where every school claims to be excellent. Parents don't read school ads, they scan them in seconds while shortlisting, so the design had to earn a second look before it earned a phone...

Velure — Perfume Brand Visual Identity & Social Media Campaign The problem with most perfume ads

Bottle. Model. Tagline. It's a formula that looks nice for three seconds and gets forgotten a scroll later. Every perfume brand is fighting for the same kind of attention with the...