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The brief for SkyInFashion was three words: luxurious, intentional, editorial.
That's the kind of brief that sounds simple until you're choosing between eight shades of wine red and none of them feel right.
A few decisions that drove the final result:
The deep wine and gold palette wasn't decoration, those tones carry a subconscious weight. Richness, longevity, ceremony. For a brand selling bridal couture and custom tailoring, that association does half the selling before anyone reads a word.
Serif for the headline, clean sans-serif for the service list. Not because it "looks good" but because the hierarchy needs to shift between feeling and function, the headline pulls emotion, the list answers questions.
The image placement was intentional too. Fashion design lives in texture and fabric movement. If you crop that out or compress it badly, you've already failed the client.
Good fashion brand design doesn't just look expensive. It makes the viewer feel like they already trust the quality, before they've even read the contact details.
What's your process when a client gives you a mood-based brief with no visual references?
For mood-only briefs I ask for three things they'd never want it confused with — the negative space of a brief is usually sharper than its adjectives, since "luxurious" means nothing until you know whether they mean not-Instagram-loud or not-old-money-stuffy. On the wine red: my...
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BEYOND CAPSULE — Brand Identity, Packaging & Art Direction
Know what is inside.
An independent identity for a fictional US-market supplement line, developed from the information on the label outward.
The starting point was a nutraceutical brand with a futuristic aesthetic. The challenge was to explain its composition and formats without making that aesthetic stand in for evidence of results.
01 / Collection and detail.
The line presents ashwagandha root powder in two formats: capsules and powder. Format, ingredient and quantity lead the reading order. Yellow-green identifies capsules; lavender identifies powder. The palette carries through the label bands, lids, colored capsule halves and scoop. Names and numerical codes support recognition alongside color.
02 / From 3D to packaging.
The jars and accessories were built in Blender around that identification system. One half of each capsule is colored, while the other is transparent. The label hierarchy moves from the front panel into Supplement Facts, suggested use and supporting information. The second board pairs original 3D renders with the flat label artwork so the packaging can be read as a designed object, not only as a campaign image.
03 / Editorial and applications.
The same structure extends to a digital entry screen and A5 product sheets. The studio campaign explores the collection through low angles, top views, macro textures and a capsule held between fingers. Product references guide the AI-assisted images, with selection focused on consistency of color, packaging and scale. The accompanying 20-second film animates the selected stills and typography, with an original instrumental soundtrack.
Creative direction, visual identity, packaging, 3D and art direction: Mauricio Pontual / MP House Studio.
Tools: Blender and Higgsfield. Motion assembled in Higgsedit.
Self-initiated concept; not commissioned. Fictional brand and product specifications. AI-assisted editorial imagery based on original 3D packaging. No product efficacy or market results are claimed.
I love how you pair the colors
AI fashion editorial. I used a selfie, a photo of the Nour Hammour "Sandy" coat, and leveraged GPT Image 2.5 Sunburst + Seedance 2.5. That Nour Hammour Paris coat is on my wishlist.
Ouu this is amazing!
Header section for a design studio. Renaissance art is always in style.
