Abubakri Hamod Opeyemi
The Conversion Guy | Marketing Savvy for eCom & DTC Brands..
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The average Shopify store converts at 1.4%.
The top stores? 3% to 4%.
That gap is not about product quality. It is not about brand. It is not about ad creative.
It is almost always about what happens on the page after the click.
Here is the number that should change how you think...
Your ad is getting the click.
Your landing page is losing the sale.
Here is exactly what is happening and the three reasons behind it.
Reason 1: Message mismatch.
Your ad makes a specific promise. Your landing page delivers a different experience.
The visitor clicked because of...
How to increase your average order value without spending a single extra dollar on ads.
These are the four methods I use inside client stores. Each one is implementable this week.
1. The threshold offer.
Set a free shipping or free gift threshold just above your current average...
The biggest lie in eCommerce marketing:
More traffic equals more sales.
It sounds logical. It is taught in almost every marketing course. It is the default response when revenue is flat.
But here is what that thinking actually produces:
Higher ad costs. Thinner margins. The...
