Opeyemi A.

Most eCommerce brands have a Klaviyo account. Most of them are using about 10% of what it actually does. Here is what the data says klaviyo can do when it is set up properly: Automated email flows make up just 2% of total email sends for most stores. But they drive 30% of all...

The average Shopify store converts at 1.4%.

The top stores? 3% to 4%.

That gap is not about product quality. It is not about brand. It is not about ad creative.

It is almost always about what happens on the page after the click.

Here is the number that should change how you think...

Your ad is getting the click. Your landing page is losing the sale. Here is exactly what is happening and the three reasons behind it. Reason 1: Message mismatch. Your ad makes a specific promise. Your landing page delivers a different experience. The visitor clicked because of...

How to increase your average order value without spending a single extra dollar on ads. These are the four methods I use inside client stores. Each one is implementable this week. 1. The threshold offer. Set a free shipping or free gift threshold just above your current average...