Most eCommerce brands have a Klaviyo account. Most of them are using about 10% of what it actually does. Here is what the data says klaviyo can do when it is set up properly: Automated email flows make up just 2% of total email sends for most stores. But they drive 30% of all email revenue. Two percent of sends. Thirty percent of revenue. Let that land for a second. The welcome series, the abandoned cart sequence, the post-purchase flow, the browse abandonment trigger most brands have one of these set up. Very few have all four working together correctly.

Here is what I consistently see is missing:

The post-purchase flow. Most brands send a generic "your order is confirmed" email and that is it. Klaviyo merchants using automated post-purchase upsell flows generate an average of $4.50 in additional revenue per order.

Across 5,000 monthly orders? That is $22,500 per month in revenue that requires zero additional ad spend once it is built. The brands treating Klaviyo as a broadcast tool sending newsletters and promotions are leaving serious money on the table.

The brands treating it as a behaviour-triggered retention engine are building revenue that does not require them to win the ad auction every single day

If you are paying for klaviyo and you do not have all four core flows running, you are paying for a Ferrari and using it to get groceries. The tool is not the problem. The setup is. Follow to see the full breakdown of how to set up all four flows correctly coming next week.