Sana Yaqoob

The Reading Room is a social media content concept created around literature, thoughtful conversation, and the intimate atmosphere of an independent bookstore.

The creative direction focuses on making a literary podcast feel warm, contemporary, and genuinely human. Rather than...

1286 CRAFT is a warm, editorial skincare campaign created to explore how thoughtful digital content can turn a simple everyday routine into a memorable brand experience.

The concept focuses on natural beauty, hydration, confidence, and everyday self-care. I developed the visual...

1286 CRAFT — Performance Apparel Campaign

A concept-driven short-form campaign created to showcase a modern performance apparel brand through cinematic storytelling and dynamic visual direction.

The project combines urban environments, athletic movement, product-focused details...

Custom Apparel Catalog & Presentation Design for 1286 CRAFT.

This project explores a refined apparel catalog and presentation system designed to showcase a complete fashion collection in a clear, professional, and visually cohesive way. The layouts bring together product...