pro
Sana Yaqoob
Digital, Brand & Product Designer | PS · Figma · Rive · AI
New to Contra
Sana is ready for their next project!
1286 CRAFT | B2B AI & SaaS — Static & Motion Ad Concepts
A self-initiated creative advertising concept exploring bold visual storytelling for B2B AI and SaaS brands.
This project features two distinctive static ad designs and one 10-second cinematic motion concept, developed to demonstrate creative versatility across digital advertising formats.
Creative Concepts:
Complexity Meets Clarity — A premium, technology-inspired editorial composition featuring a luminous glass intelligence cube.
Stop Repeating. Start Reinventing. — A bold conceptual advertisement combining sculptural chrome forms with experimental typography.
Chaos In. Clarity Out. — A cinematic motion concept visualizing the transformation of complexity into intelligent structure.
Design Focus: Graphic Design · Creative Advertising · Motion Design · Visual Storytelling · B2B SaaS · AI-Assisted Design
The creative direction emphasizes strong typography, distinctive art direction, sophisticated composition, and motion-led storytelling.
Created as an independent portfolio exploration under 1286 CRAFT. These are conceptual advertising samples, not live client campaigns or verified performance ads.
1286 CRAFT — Designed with Intent.
0
20
1286 CRAFT | Premium Webinar SaaS — UI/UX Concept
A self-initiated product design case study exploring a modern, conversion-focused webinar platform for creators, coaches, and educators.
The concept covers a creator analytics dashboard, streamlined onboarding and webinar creation, an interactive live webinar room, and a cohesive design system with mobile-first attendee experiences.
Design Focus: Product Design · UI/UX · B2B SaaS · User Flows · Dashboard Design · Design Systems · Mobile UX
The visual direction combines premium aesthetics, clear information hierarchy, accessible contrast, reusable interface patterns, and intuitive workflows.
This is an independent conceptual design study, not a commissioned client project or functional application.
1286 CRAFT — Designed with Intent.
0
19
1286 CRAFT | Meta Advertising Creative Concepts
A self-initiated advertising design study developed in response to a DTC health and wellness creative brief.
This four-part collection explores premium skincare advertising, functional beverage campaigns, educational product storytelling, and original-versus-revised ad concepts.
The creative approach focuses on mobile-first readability, compelling visual hooks, product presentation, clear messaging, and meaningful variations for potential A/B testing.
Creative Focus: Static Meta Ads · Art Direction · Graphic Design · Creative Strategy · Visual Hierarchy
Tools: Adobe Photoshop · Adobe Illustrator · Figma
All visuals are speculative portfolio concepts, not live campaigns or verified performance results.
1286 CRAFT — Designed with Intent.
#1286CRAFT #MetaAds #GraphicDesign #CreativeStrategy #AdvertisingDesign
0
16
1286 CRAFT | Experimental Design in Motion
Exploring the boundaries of visual communication through three distinct creative experiments: Type Gravity, Synthetic Nature, and Chromatic Impact.
From immersive typography and futuristic botanical forms to dynamic motion and bold visual systems, each concept explores a different relationship between structure, creativity, and movement.
Design is not just what we see. It’s what we experience.
#1286CRAFT #GraphicDesign #MotionDesign #ExperimentalDesign #VisualIdentity #CreativeDirection
1
59