pro
Sana Yaqoob
Digital, Brand & Product Designer | PS · Figma · Rive · AI
The Reading Room is a social media content concept created around literature, thoughtful conversation, and the intimate atmosphere of an independent bookstore.
The creative direction focuses on making a literary podcast feel warm, contemporary, and genuinely human. Rather than using an overly polished studio aesthetic, I developed the visual series around natural editorial photography, candid expressions, soft window light, warm bookstore tones, books, handwritten notes, coffee, and subtle everyday details. The result is a visual identity that feels authentic while remaining refined enough for a professional podcast campaign.
For the social content system, I created a consistent series of campaign visuals featuring the same hosts, environment, typography, and overall art direction. Each piece captures a different moment from the conversation — from discussing a passage and exchanging ideas to relaxed interactions between the host and guest.
The project also extends the static visual direction into short-form video. Natural gestures, conversational movement, subtle camera motion, and carefully selected background music help the content feel like a real moment from a recorded literary discussion rather than a staged promotional piece.
The objective was to demonstrate how one podcast concept can become a cohesive social media campaign while maintaining a recognizable visual language across both static and motion content .
1
10
1286 CRAFT is a warm, editorial skincare campaign created to explore how thoughtful digital content can turn a simple everyday routine into a memorable brand experience.
The concept focuses on natural beauty, hydration, confidence, and everyday self-care. I developed the visual direction around warm neutral tones, soft natural lighting, realistic skin texture, clean typography, and intimate lifestyle moments to give the campaign a calm, modern, and premium feel.
The content moves through a complete skincare story — discovering the product, applying the moisturizer, experiencing the texture and hydration, checking the natural glow, and finishing with a confident product-focused moment. Each scene was designed to feel connected so the visuals work together as one cohesive social media campaign rather than separate pieces of content.
The project combines digital content creation, social media design, creative direction, visual storytelling, short-form video, and branded product presentation. The goal was to create content that feels authentic and visually refined while keeping the product and everyday skincare experience at the center of the story.
Created as an original 1286 CRAFT concept for social media and portfolio presentation.
1
15
1286 CRAFT — Performance Apparel Campaign
A concept-driven short-form campaign created to showcase a modern performance apparel brand through cinematic storytelling and dynamic visual direction.
The project combines urban environments, athletic movement, product-focused details and bold typography to build a consistent visual identity across every scene. I developed the concept, visual direction and final video edit with a focus on natural motion, strong pacing and seamless transitions.
The goal was to create a polished branded piece that feels suitable for social campaigns, digital advertising and performance-focused fashion content.
1
37
Custom Apparel Catalog & Presentation Design for 1286 CRAFT.
This project explores a refined apparel catalog and presentation system designed to showcase a complete fashion collection in a clear, professional, and visually cohesive way. The layouts bring together product photography, apparel details, collection highlights, customization options, brand applications, and supporting information within one consistent visual system.
The presentation includes individual product showcases, coordinated collection layouts, custom branding applications, embroidery and screen-print options, woven labels, logo placement, color variations, and an overview of how a branded apparel collection can move from concept to final presentation.
A warm neutral palette, editorial typography, structured grids, and generous spacing were used to give the catalog a sophisticated and premium character while keeping product information easy to understand.
The overall concept demonstrates how an apparel catalog can be customized around a client's existing brand identity rather than relying on a generic template. The visual system can be adapted across different products, collections, brand assets, photography, and presentation requirements while maintaining consistency throughout.
Created as a 1286 CRAFT concept project focused on apparel catalog design, presentation design, brand consistency, and polished product storytelling.
2
0
44