Same email. Same list. 2 subject lines. 21 points of difference
1st version said what the email was about. 2nd made the reader feel they were already missing something. Same content inside. Completely different result.
Save this and check your last 5 subject lines. How many...
We had a client sitting at 21% open rate. Same list. Same people. We changed one thing
The subject line. Open rate went to 38%. Some sends hit 45%
The thing. “June Newsletter” doesn’t get opened because it already told them what’s inside. Curiosity-gap lines leave a small hole the...
I spent time auditing why some Instagram accounts grow fast while others with similar content stay flat... and the answer was simpler than expected
Likes don't drive reach anymore-
4 signals Instagram actually weights are
Saves
Shares to DMs and stories
Reel watch time
Profile...
A client came to us stuck... every time they edited their Kajabi newsletter, it changed every single issue at once
@Kajabi isn't built for newsletters. We rebuilt the whole thing using 3 of its systems in a way they were never meant to combine. Landing pages per issue. Course...
Still surprised how often platform choice comes before content strategy in web projects
Framer, Webflow, WordPress... all solid
All wrong for someone
The SEO ceiling on Framer is real for content-heavy builds. Most people find out after they've already committed
What's the platform...
