Google’s new Data Strength Uplift metric estimates conversions your data setup recovers
Recovered isn’t new, though. It’s a sale you already made, now counted
I’d check the metric, not celebrate it
Q... do you report recovered conversions to clients separately, or fold them in?
https://youtube.com/shorts/-EMtFdW4w1k
Meta’s new terms put responsibility for AI ad edits on the advertiser from 30 Oct
1st move... open the top ads and turn off any tool you wouldn’t approve by hand
Real question... do you switch Advantage+ tools off by default, or test them first?