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I spent time auditing why some Instagram accounts grow fast while others with similar content stay flat... and the answer was simpler than expected
Likes don't drive reach anymore-
4 signals Instagram actually weights are
Saves
Shares to DMs and stories
Reel watch time
Profile visits- that come directly from a post.
Accounts focused on those signals were growing 3–4x faster than ones chasing likes and comments
The one most people miss is the DM share. When someone sends your post to a friend, Instagram reads that as high-intent engagement and pushes the content further. It's the highest-value action a viewer can take
Save this post — then check which of those 4 signals your last 5 posts actually triggered
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The Heron homepage carries an unfamiliar product to an audience with very little patience for marketing language.
The page is structured in two halves. The first half earns attention: a boot-sequence preloader, an interactive hero where dragging surfaces real code violations, four problem statements, and the agent loop delivered as a paced scroll.
The second half spends it. Use cases are laid out plainly by role, from architects and BIM managers to small firms, and the demo booking section is the quietest thing on the page.
Deciding where the ambition stops is the part that determines whether a B2B site converts or just impresses.
Amazing work🔥
Earlier this year, the founder of Marlo Health 🐾 reached out with a simple ask: help edit some TikToks. They had ONE post live, 965 views, and 0 followers everywhere else.
What followed was a full content strategy build from scratch: pillars, cadence, on-camera coaching, a repurposing system so a founder with zero production capacity could still post consistently, and a whole lot of testing what actually worked vs. what just got comments.
TikTok is now at 449 followers with a top video hitting 191.8K views. Instagram and YouTube Shorts both went from 0 to real, growing audiences.
The part I'm proudest of isn't the viral video, it's the moment the data told us to post LESS. Going from daily posting to 3x/week, and getting way more selective, is what actually built the brand instead of just noise.
Full breakdown (with the strategy shifts, what flopped, and what worked) here: https://contra.com/p/QQl6grPA-content-strategy-and-content-creation-for-marlo-health?r=aletello
And honestly, having Marlo, the cutest golden, as a client is a highlight in itself.
Congrats - felicidades @Alejandra Tello !! I could watch Marlo eating, all day 😂
We created a visual guide on designing a buying-focused landing page, breaking down the key elements that help turn attention into action.
From clear and bold headlines to strong visuals, value-focused sections, mobile navigation, and a focused CTA, each slide highlights a practical part of the buying journey.
A simple framework for creating landing pages that communicate value and make the next step obvious.
Lovely design !
