Same email. Same list. 2 subject lines. 21 points of difference 1st version said what the email w...Same email. Same list. 2 subject lines. 21 points of difference 1st version said what the email w...
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Same email. Same list. 2 subject lines. 21 points of difference
1st version said what the email was about. 2nd made the reader feel they were already missing something. Same content inside. Completely different result.
Your email might have a great offer, but if people don't open it, they may never see it.
Here are 4 things I pay attention to when planning an email campaign:
→ Subject line: Give people a clear reason to open.
→ Relevance: Make sure the email fits the audience.
→ Timing: Consider when your subscribers are most likely to engage.
→ Consistency: Build a predictable email experience without overwhelming people.
And don't forget to test different subject lines and review your results.
Sometimes, small improvements can make a difference.
Don't just focus on what your email says. Think about what makes someone want to open it.
A little design experiment for a premium auto detailing brand
I wanted to bring a fresh, editorial feel to an industry that often leans on the same visual clichés. Clean layouts, bold typography, and a pop of sunshine yellow.
Now I’m curious: what’s the first thing that catches your eye? The color palette, the typography, or the overall layout? I’d love to hear your thoughts!
Words first or product first, which opening would you keep?
Same concept app, same brand, two different first seconds.
A opens on a bold question in big type. B drops you straight into the app planning a week.
We built six openings for one launch and these two are the furthest apart.
Which one stops your thumb?
https://contra.com/p/7XmrRUrA
https://givemeprompts.com