Is a 1-time customer worth the cost of acquisition? Usually, the answer is no.
Most e-commerce founders obsess over "New Customer" counts. But while analyzing 113,000 orders from the Olist marketplace, the data revealed a much more profitable truth: Repeat customers are twice as...
Why I treat my Data Analysis like a Software Engineering project.
Most dashboards fail because they are built on a "black box." When I tackle an analysis, like my recent work on a £17.3M retail dataset, I apply a software engineer’s rigor to the data lifecycle:
Version Control:...
Stop guessing your capital allocation. Secure your high-value profit centers first.
I analyzed £17M+ in UK retail transactions to solve one fundamental business question: Who are our most valuable customers, and exactly how much should we spend to keep them?
Through a...
Analysed 113,000+ Brazilian e-commerce orders to find out what was actually driving customer dissatisfaction.
Everyone assumed it was pricing.
It was not.
On-time deliveries averaged 4.2 stars. Late deliveries dropped to 2.5 — nearly half. Logistics was the only driver. Price had...
