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Stop guessing your capital allocation. Secure your high-value profit centers first.
I analyzed £17M+ in UK retail transactions to solve one fundamental business question: Who are our most valuable customers, and exactly how much should we spend to keep them?
Through a custom-engineered RFM model, I bypassed standard relative ranking to find the absolute financial truth: Our top 20% of customers drive 77.2% of total sales.
Key Business Insights:
The 40x Multiplier: A single "Champion" buyer represents £8,767 in Historical CLV, literally 40 times the value of a standard At-Risk customer (£220).
The Profit Leak: I identified over £600K+ in at-risk revenue sitting in the hands of high-value segments that are currently drifting toward churn.
Category Engine: I isolated specific product lines (prefixed '2' and '8') that act as the primary engines for top-line revenue, allowing for more aggressive inventory scaling where it actually matters.
The Actionable Strategy:
I’ve built a defensive roadmap to protect £200K+ in lifetime value by triggering personalized outreach the moment a "Champion" account goes 60 days without a purchase. This is about surgical retention, not broad acquisition.
If you are a store owner or founder managing high transaction volumes, let’s talk about moving your strategy from "guessing" to "data-driven profit protection."
Project link: GitHub Repo
YouTube Video: Watch Here
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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