Lyndsey Yoo

Staff Coffee is a fictional cafe brand built around one idea, the coffee staff actually drink during a shift becomes the only thing sold to customers. This card menu translates that logic into a physical object rather than a promotional print, treating each surface like...

STAFF | Uniform T-Shirt

A uniform built around a single word, repeated. Staff, printed in small, unevenly spaced marks across the shirt. Each one placed at a different angle, mapped loosely to the twelve positions on a clock face.

The idea behind it: hospitality work doesn't run...

VESSA | Beauty Beverage & Packaging

Vessa was built around the idea that a beauty routine doesn't have to stop at what you put on. It can be something you drink. The brand sits between skincare and functional beverage: collagen dosed and labeled like an active ingredient, not a...