Staff Coffee is a fictional cafe brand built around one idea, the coffee staff actually drink during a shift becomes the only thing sold to customers. This card menu translates that logic into a physical object rather than a promotional print, treating each surface like something found behind the counter. Coffee, tea, and non caffeine selections are named after moments inside a shift, from clocking in to closing time, and the three colorways read as different lighting conditions of the same room rather than seasonal variants. A self directed brand identity project.