VESSA | Beauty Beverage & Packaging

Vessa was built around the idea that a beauty routine doesn't have to stop at what you put on. It can be something you drink. The brand sits between skincare and functional beverage: collagen dosed and labeled like an active ingredient, not a supplement gimmick.

The visual direction leans on a single material story: brushed aluminum, a small centered label, and typography set like a spec sheet rather than a slogan. Restraint does the branding work here. One wordmark, one accent per flavor, and fine print that reads like an ingredient list because it is one.

Rather than treating the bottle, the label and the range as separate decisions, the identity was built as one system. The numbered cap (01, 02, 03) carries the same logic across all three flavors, so the range reads as a set without needing color blocked packaging or flavor illustrations to tell them apart.

A closer look at the range and the details that hold the system together.