Wasani Probasco
Fractional Product Marketing & GTM for B2B SaaS & Tech
New to Contra
Wasani is building their profile!
I built a repeatable go-to-market system for major partnership launches in a Web3 and physical collectibles marketplace. The challenge wasn’t securing partnerships. It was creating the marketing infrastructure that could successfully introduce each new partner to the community, activate collectors, and carry learning from one launch into the next.
I developed the launch playbook around community immersion, credibility seeding, launch activation, onboarding, and post-launch learning. The approach generated $8.5M in partnership-driven GMV, increased new collector acquisition by 65%, improved 90-day retention by 35%, and delivered 4.8x launch ROI.
0
11
I led the adoption strategy for a B2B SaaS fulfillment workflow where customers understood the feature’s value but consistently dropped off before activation. Rather than treating low adoption as a messaging problem, I mapped the behavioral funnel and identified the real issue: the product was asking for action at the wrong moment.
I repositioned the experience around the customer outcome, improved feature discovery and timing, and reduced friction through progressive profiling and pre-filled information. The resulting behavior loop helped increase feature adoption by 42%, repeat purchase rate by 8 points, generate $4.5M in marketplace GMV impact, and reduce delivery exceptions by 30%.
0
13
I led product marketing for the integration of Pressboard into impact.com (http://impact.com)’s broader publisher offering, turning an acquisition into a cohesive commercial story rather than treating it as a standalone product launch.
I developed the portfolio positioning, GTM strategy, sales narrative, and enablement while incorporating feedback from publishers and sellers into the evolving product requirements.
The work helped drive 40% adoption within three months, $1.2M in expansion revenue, $3.5M in qualified pipeline, and a 12-point increase in MQL-to-SQL conversion.
1
25
I led the relaunch and go-to-market strategy for a consumer sports technology feature that had strong underlying value but too much friction between product entry and first activation.
I repositioned the experience around speed-to-value, built the lifecycle and activation strategy, segmented users by behavior, and coordinated the cross-channel rollout across Product, Growth, Marketing, and Creative.
The work increased 7-day activation by 38%, ARPU by 24%, retention by 22%, and Premium conversion by 18%
1
25