Product Marketing Lead for Pressboard Integration at impact.comProduct Marketing Lead for Pressboard Integration at impact.com
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I led product marketing for the integration of Pressboard into impact.com’s broader publisher offering, turning an acquisition into a cohesive commercial story rather than treating it as a standalone product launch.
I developed the portfolio positioning, GTM strategy, sales narrative, and enablement while incorporating feedback from publishers and sellers into the evolving product requirements.
The work helped drive 40% adoption within three months, $1.2M in expansion revenue, $3.5M in qualified pipeline, and a 12-point increase in MQL-to-SQL conversion.
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started