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Manual work is always better than ai slop you can use ai for some clips but full video made with ai is unprofessional and a waste of money and resources
Product marketing has just become easier
Why do you think Videos made with AI are a waste of time?
They seem to convert better in the present day marketing
tbh alot of people wont buy if they see ai slop for me it kind of looks unprofessional and cheap that a company used a prompted design instead of making something themselves
Real talk bro.
Apply that human manual work and a pinch of ai( the trick up the sleeve).
you ae right
I completely disagree with you because if you use AI the right way, you can save a lot of time for yourselves.
I am editing videos with AI nowadays and the same videos that would take me 5 hours of editing is now doable in literally 20 minutes.
i disagree
Fully AI video can feel hollow, but I'd say the sweet spot is using AI for fillers like b-roll while keeping manual craft on the hero shots. Have you seen a measurable difference in audience retention between the two approaches?
I see it a bit differently. Slop comes from a lack of direction, not from the tool itself. A good fully AI video still takes a brief, a script, a storyboard, consistent characters, pacing, sound design and a lot of rejected generations. That’s still manual work, just a different...
Half agree, and I'll say why from the other side of the fence — I build agentic AI systems for a living. The output is never the problem by itself. Slop shows up when nobody made a decision: no reference, no constraints, no one willing to say "this shot is wrong, do it again."...
The useful split isn't AI versus manual, it's who decides. Let the tool do the fill, keep a human on the hook and the final cut.
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AI video is not about pressing generate.
It’s about controlling the direction before anything moves.
This short beauty concept was built from:
• one veeeeeeeery detailed prompt
• 8 reference frames
• basic editing and polish in Photoshop and After Effects
The interesting part for me is not that AI can make a video.
It’s that you can start directing it with a clear visual system:
• same color language,
• same model mood,
• same product world,
• same campaign feeling across stills and motion.
That’s where AI gets useful for brands.
Not as a random generator, but as a way to prototype campaign ideas faster, test visual directions earlier and turn static concepts into motion without a full production setup.
Tools:
• Magnific (Nano Banana 2 + Seedance 2.0)
• Adobe (Photoshop + After Effect)
Full case study here: https://designmorphic.com/impossible-species
#AICreative #CreativeDirection #ProductMarketing
Greattt✨
Who needs an invitation when you have a little imagination and a lot of fantasy?
That's how I got to the CapCut World LA event at the Audrey Irmas Pavilion. The trip was... intense! 🦄
This is my entry for the new Contra × CapCut challenge.
My workflow:
① I created the character sheet and the prop sheet for the mushroom, as well as the location sheets for a nature landscape and the Audrey Irmas Pavilion.
② I created still shots using my internal AI image generation tool.
③ I created trippy 2D/3D animated images to use as the opening frames of the videos.
④ I imported all the images into the CapCut Video Studio and used the CapCut AI to animate them.
⑤ I created the music in ElevenLabs/ElevenMusic.
⑥ I edited the videos using DaVinci Resolve.
I've been working on Cervia, a @Framer website for a single product.
A good single-product site combines the landing page and the store in one page, so the call to action is the purchase itself. Visitors learn what the product is, see why it’s better, and add it to the cart without leaving the page.
The challenge is making one page do both jobs. It has to look like a landing page, with room to explain the product and show it well, and still work like a store product page, with the price, colors and Add to cart always close at hand.
Every extra step between arriving and paying loses some buyers, so I kept the steps to a minimum.
This is so well put Heron! 🔥 Single-product site logic is spot on - landing + store in one page removes friction, CTA is purchase itself. No wandering around. Visitors learn what it is, why it's better, add to cart without scrolling through 5 pages - that's conversion gold!...