I built a repeatable go-to-market system for major partnership launches in a Web3 and physical collectibles marketplace. The challenge wasn’t securing partnerships. It was creating the marketing infrastructure that could successfully introduce each new partner to the community, activate collectors, and carry learning from one launch into the next.

I developed the launch playbook around community immersion, credibility seeding, launch activation, onboarding, and post-launch learning. The approach generated $8.5M in partnership-driven GMV, increased new collector acquisition by 65%, improved 90-day retention by 35%, and delivered 4.8x launch ROI.