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I led the relaunch and go-to-market strategy for a consumer sports technology feature that had strong underlying value but too much friction between product entry and first activation.
I repositioned the experience around speed-to-value, built the lifecycle and activation strategy, segmented users by behavior, and coordinated the cross-channel rollout across Product, Growth, Marketing, and Creative.
The work increased 7-day activation by 38%, ARPU by 24%, retention by 22%, and Premium conversion by 18%
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Connect with clients, get discovered, and run your business 100% commission-free
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speculative marketing campaign ideas have been HITTING me lately. which would you rather see first? (first of two, we're gonna bracket vote these down.)
happy to answer any questions or hear any takes you might have below!
3 voted
38%
5 voted
62%
8 votes
Closed
Manual work is always better than ai slop you can use ai for some clips but full video made with ai is unprofessional and a waste of money and resources
Product marketing has just become easier
Apply that human manual work and a pinch of ai( the trick up the sleeve).
More leads isn’t always the answer.
Especially in financial services.
You can have great research, strong thought leadership, webinars, events, website traffic — and still lose valuable opportunities somewhere between interest and an actual relationship.
I’ve been thinking a lot about this lately and built an independent strategic case around a simple question:
How do you connect content, investor intent, CRM, automation and human relationships into one measurable growth system?
My answer became a 7-stage framework:
Attract → Capture → Understand → Nurture → Detect Intent → Human Handoff → Learn
The idea I kept coming back to was this:
Automation should prepare the conversation — not replace the relationship.
Technology can help identify signals, organize information, prioritize opportunities and trigger the right next step.
But especially in trust-driven industries, the most valuable moments still belong to people.
The KPI isn’t simply how many leads entered the funnel.
It’s whether the right people are actually progressing toward a meaningful business relationship.
I turned the thinking into a full Investor Growth System case study, including the operating model, CRM and intent framework, measurement approach and a 90-day roadmap.
I’ve added the project to my LinkedIn profile for anyone interested in seeing the framework.
Curious how other marketers think about this:
Where should automation end and human relationship-building begin? https://www.linkedin.com/in/vera-b-672185171/details/projects/
