There’s a difference between building something to test an idea… and building something you know you’ll be using again and again.
One of my favorite examples is a sales page I designed for a client that her team has since been able to repurpose across other offers and launches.
We...
One of my favorite pieces of feedback from a project had nothing to do with how the page looked.
A while back, I worked on Dr. Beverly Yates’ 21-Day Blood Sugar Challenge alongside Felicia Chanell.
It started as one of those projects with a LOT of moving pieces.
There was the...
One of my favorite parts of a new website or funnel project actually happens before I design anything.
It’s when we start talking about the systems.
Sometimes a client already knows exactly what she wants to use.
“I want this in Kajabi.”
“My website is already in WordPress.”
“I’ve...
I didn't leave medical school to become just another designer.
I left because I realized that success without purpose is just sophisticated emptiness.
Today, when I design & build a funnel that helps generate $100K+ for a client, I'm not just celebrating their business win. I'm...
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