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There’s a difference between building something to test an idea… and building something you know you’ll be using again and again.
One of my favorite examples is a sales page I designed for a client that her team has since been able to repurpose across other offers and launches.
We ended up calling it “the sales page that keeps on giving.” 😂
And that’s really the goal for me.
Not just to make something look good for this launch, but to build the design and systems in a way that makes the next launch, offer or update easier too.
Because once you know something is worth building, doing it well can keep paying you back long after the original project is finished.
That’s the kind of work I love building for my clients.
Funnels, websites + the systems behind them.
"The sales page that keeps on giving" is a great way to sell the value of systems thinking to a client who might otherwise just see it as a one-off design fee. Do you price that kind of reusable system differently than a standard one-off page?
Yeah, it really is. I usually build pages in a way that gives clients something they can keep working with, so I charge the same price. If they want to duplicate it, edit it, or reuse the structure for another offer later, they can. That’s just part of how I build.
That's a smart way to price it, you're not just charging for the page, you're charging for the fact that it keeps working after launch. Do clients usually get that distinction upfront, or is it something you end up explaining after they try to negotiate the fee down?
Not really. I just charge my normal rate for the page itself. The fact that it’s built in a way they can reuse later is simply part of how I work. And I honestly don’t get much pushback on pricing, so it’s not usually something I have to explain after the fact.
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Working on the homepage for Still Blooming, a wedding and floral studio, I explored two different layout directions for the hero section. Same brand, same copy, just a different structure and visual rhythm.
Option 1 : Left Aligned. Text sits on the left with supporting content beside it, giving an editorial, asymmetrical feel.
Option 2 : Centered. Everything is stacked and centered, giving a clean, balanced, more classic hero layout.
Would love your honest UX/UI take which direction feels more elegant, functional, and true to a wedding/floral brand, and why?
22 voted
41%
32 voted
59%
54 votes
Closed
Great Design :)
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.
This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...
Recent work for Defter, an accounting firm in Istanbul.
The goal was simple: take a traditionally serious industry and create a website that feels modern, trustworthy, and premium.
Clean typography, strong visual hierarchy, and a bold navy + orange identity.
What do you think of the final design?
Looks good!