What happens when Product Management, Business Analysis, UI/UX, and Web Development come together?

You get a different way of building digital products.

I enjoy working across the entire product journey:

→ Understand the problem → Analyze the business & user needs → Define the product → Design the experience → Build the solution

I created my Productfolio to showcase not only what I’ve built, but more importantly, how I think behind every product decision.

I don’t just design products. I think through the problem, define the product, design the experience, and build the digital solution.

Connecting the problem definition to design and development helps keep the product story consistent. Where do you find the biggest gaps between business requirements and what users actually need?

I grew up around money without having it. I learned early what looking like you belong does to how people treat you. I drew paintings in every class I ever sat in instead of listening, a face is a few marks that settle what people believe about a person. I was drawing the problem I work on now. I got fired more than once, I was a bad employee and a good builder. I left the one job I liked because I wanted my own thing and the studio came out of that. A founder who has built something real and is still treated as small is standing in the room I grew up in. So I read a company the way that room read me, at least from what it can see.

Perspective 🙌🏽