Victor Elera
Result Oriented Brand Designer for intentional brands
- $1k+
- Earned
- 4x
- Hired
- 5.00
- Rating
- 42
- Followers
Karlan Group, a safety and HR consulting firm, struggled with brand inconsistency after redesigning its logo three times in one year.
The issue was misalignment. The logo failed to reflect the firm’s veteran-led leadership, dual expertise, and lacked scalability as a brand...
Exploring a darker, more medieval direction in merch design. This piece leans into gothic symbolism, contrast, and narrative detail, pushing beyond my usual visual language to experiment with mood, texture, and form.
It is bold, slightly ominous, and intentionally dramatic. A...
Ever wondered how I’d brand a lean consulting firm, blending modernity/freshness with decades of experience?
I worked on the Waymaker Lean Consulting brand for Jon, one of my favorite projects. The process was seamless, and we collaborated every step of the way.
With consulting...
A client of mine recently reached out to me to design merchandise for his mechanic brand based in Mexico City. They specialize in auto and truck maintenance, and he wanted a design that reflects what they do, but in a modern, stylish way.
He initially shared a sample and an...
