What should a beekeeping website explain before asking someone to choose a hive?

For Bee Girl, I designed and built a complete Shopify website around a clear journey: meet the colony, understand what’s inside a nucleus hive, compare the options, and connect with the beekeeper.

Honey yellow, hive black, warm cream, and bold typography bring the same visual language across desktop and mobile layouts.

One design decision that ties it together: the page explains the colony and its five frames before introducing the hive-quantity choices. Education gives the product selection context.

I handled the complete website project for the client through Fiverr, using Shopify. This video walks through the homepage.

Which would you explore first—the hive options, field classes, or the beekeeper’s story?

Explore the full Bee Girl case study: https://contra.com/p/WqNFR67b-bee-girl-shopify-website-design-for-beekeeping

If you’re building a Shopify website for a specialist business, I’m available for website design and development projects.

I'd open the hive options first, but only because the colony section already told me what I'm buying. Explaining the five frames before the quantity choice is a smart order. Teaching before asking someone to choose is so underrated in Shopify stores.

A little look at how Nazariya Living stands apart from its category.

On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.

We chose not to blend in. :)

Which side catches your eye?

That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.