Hospitality Brand and Content Strategy & Design - The Ramé Way

Casa Ramé is a vacation rental apartment in Rincón, Puerto Rico, developed by a hospitality entrepreneur and Airbnb Superhost. What began as the Casa Ramé apartment brand later evolved into The Ramé Way, a broader hospitality brand built around travel, hosting, and the experience of welcoming guests.

I worked with the brand from its visual identity through to its social media presence and content strategy.

The project began with the Casa Ramé visual identity, where I crafted the logo and supporting brand elements to create a distinctive identity that resonated strongly with the owners. The visual system was then extended into apartment signage, creating consistency between the brand's digital presence and the physical guest experience.

From there, I developed the brand's social media design and content strategy. Rather than creating content without a clear direction, we first identified the owner's objectives and developed content pillars around them.

The strategy focused on three key areas:

Casa Ramé: showcasing the vacation rental, its experience, and what makes staying there distinctive.

Travelers: providing useful travel information, recommendations, and insights for people visiting Rincón, Puerto Rico.

Hosts: sharing practical advice and lessons from the owner's experience as an Airbnb Superhost, helping both new and experienced vacation-rental hosts improve their businesses.

Based on these pillars, I created and managed content across social media posts, carousels, Stories, and Reels, combining visual storytelling with useful, educational content. I also developed the content and organized the workflow in Notion, while creating the visual assets using Adobe Express and Canva.

The result was a cohesive hospitality brand that could communicate beyond the apartment itself, connecting travel, vacation rentals, guest experience, and Airbnb hosting expertise under one recognizable brand.

Services provided: Visual Identity Design · Logo Design · Brand Elements · Vacation Rental Signage · Social Media Design · Content Strategy · Content Creation · Social Media Content Management

If you are looking for a brand designer and content creator who understands your business beyond the visuals, I’d be happy to discuss your project.