Victor Akehinmi
UI Designer | Aspiring Data Analyst
Ready for work
Victor is ready for their next project!
What actually drives sneaker purchases?
Is it the brand, the season, discounts, or the type of customer buying?
To explore this, I built an interactive Global Sneaker Sales & Customer Segmentation Dashboard to turn raw consumer data into insights businesses can use for better decision-making.
• Analyzed 12,000+ sneaker purchases
• Covered 9 major sneaker brands across 11 countries
• Examined $2.9M+ in sneaker sales data
Key Questions
• Which brands generate most revenue?
• When are they purchased?
• Do discounts influence repeat purchases?
• How do demographics affect buying behavior?
Insights
• Sneaker demand shows clear seasonal patterns
• Discounts influence repurchase behavior
• Brand performance varies across countries and demographics
Curious to hear your thoughts:
👉 What do u think influences sneaker purchases the most?
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