What actually drives sneaker purchases? Is

What actually drives sneaker purchases?

Is it the brand, the season, discounts, or the type of customer buying?

To explore this, I built an interactive Global Sneaker Sales & Customer Segmentation Dashboard to turn raw consumer data into insights businesses can use for better decision-making. • Analyzed 12,000+ sneaker purchases • Covered 9 major sneaker brands across 11 countries • Examined $2.9M+ in sneaker sales data

Key Questions • Which brands generate most revenue? • When are they purchased? • Do discounts influence repeat purchases? • How do demographics affect buying behavior?

Insights • Sneaker demand shows clear seasonal patterns • Discounts influence repurchase behavior • Brand performance varies across countries and demographics

Curious to hear your thoughts: 👉 What do u think influences sneaker purchases the most?