Varun Bhagtani
Brand Designer | Framer Designer
New to Contra
Varun is ready for their next project!
A large screen catches your attention at an exhibition.
You have about 3 seconds to decide whether to stop and take a closer look.
Which direction makes you more curious?
A) Product-first
B) Message-first
Exploring hero section concepts for Pixtap, an NFC-powered business card brand.
3 voted
33%
6 voted
67%
9 votes
Closed
Built a brand identity for Pixtap - a modern NFC-powered business card brand.
Traditional business cards are often forgotten minutes after they're exchanged.
Pixtap was designed to bridge physical networking and digital identity through a simple tap experience.
The visual identity...
Brand DesignPackaging DesignProduct DesignAdobe IllustratorAdobe Suiteproductdesignpackagingbranding
You're handed both cards at a networking event.
One leans on the brand name.
The other relies almost entirely on the symbol.
Which one are you more likely to keep?
A) Option A
B) Option B
Exploring directions for Pixtap, an NFC-powered business card brand.
2 voted
33%
4 voted
67%
6 votes
Closed
Designing a brand identity for Pixtap. An NFC-powered digital business card.
The challenge wasn't making it look "technological".
It was creating a symbol that communicates transfer, connection, and interaction without relying on the usual "tech clichés" :- WiFi waves, arrows,...
Recently started watching Suits and found myself paying attention to more than just the story.
The confidence, accountability, and clarity in Harvey Specter's character inspired this typographic poster exploration.
The goal wasn't to recreate a scene, but to capture a mindset...
