Varun Bhagtani
Brand Designer | Framer Designer
New to Contra
Varun is ready for their next project!
Built a brand identity for Pixtap - a modern NFC-powered business card brand.
Traditional business cards are often forgotten minutes after they're exchanged.
Pixtap was designed to bridge physical networking and digital identity through a simple tap experience.
The visual identity is built around the idea of transfer, connection, and interaction, creating a system that feels technological without relying on common tech clichés.
Full project:
Check it out! Tell me your thoughts. (https://www.behance.net/gallery/251141019/Pixtap-NFC-Business-Card-Brand-Identity?platform=direct)
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You're handed both cards at a networking event.
One leans on the brand name.
The other relies almost entirely on the symbol.
Which one are you more likely to keep?
A) Option A
B) Option B
Exploring directions for Pixtap, an NFC-powered business card brand.
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Designing a brand identity for Pixtap. An NFC-powered digital business card.
The challenge wasn't making it look "technological".
It was creating a symbol that communicates transfer, connection, and interaction without relying on the usual "tech clichés" :- WiFi waves, arrows, circuits, or network graphics.
The final mark is built around a single extracted pixel, becoming part of the letterform itself and forming the foundation of the wider identity system.
From the logo to the packaging and card design, every element follows the same geometric language.
Still refining the system, but it's starting to feel like a brand.
What are your thoughts on this?
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Recently started watching Suits and found myself paying attention to more than just the story.
The confidence, accountability, and clarity in Harvey Specter's character inspired this typographic poster exploration.
The goal wasn't to recreate a scene, but to capture a mindset through hierarchy, contrast, and composition so i chose "BRUTALISM".
A reminder that design inspiration often comes from unexpected places.
Curious to know - which movie or series has influenced your creative thinking recently?
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When browsing a fashion collection, what do you prefer?
Option A - Sticky Card Layout
Option B - Traditional collection grid
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INFO POINT - Rebranding
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Concept exploration for a modern full stack developer portfolio.
The direction focused on balancing a clean contemporary interface with subtle developer-inspired elements, instead of relying entirely on a terminal-style aesthetic.
The navigation system was designed to resemble an active VS Code file tab, while monospaced typography and structured layouts help reinforce the developer identity throughout the experience.
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A visual developed for the IPCE Brand identity system.
Infobot(robot with screen) was designed to bring a more engaging and recognizable personality to digital education branding.
Infobot can be used for Advertisements, Posters, Campaigns or even for animation as brand mascot for brand recognition.
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