Valeriia Malofieieva
Creating premium visual content for brands
New to Contra
Valeriia is building their profile!
EMT Electronics — Product Catalog Visual Transformation
AI-assisted product photography and visual art direction for a Ukrainian electrical goods company.
The goal was to transform basic supplier images into professional studio-style product visuals while creating a consistent technical aesthetic for the online catalog.
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Pureté Skincare — Instagram Visual Transformation
Client request
The brand had good products, but the existing visual content looked inconsistent and lacked a professional, premium feel. The client wanted to transform simple self-made product photos into polished studio-style visuals and reorganize the Instagram profile into a cohesive, aesthetically pleasing brand presence.
My approach
I redesigned the visual direction of the Instagram while keeping the brand’s natural and organic character.
Transformed ordinary self-made product photos into professional studio-style visuals using AI-assisted image creation and photo editing.
Developed a consistent visual language with soft natural tones, clean compositions and botanical elements.
Created different product scenes instead of repeating the same photography style.
Reorganized the Instagram feed to create a balanced and cohesive grid.
Designed a consistent visual system for product presentation and content.
Improved the overall profile aesthetic so the brand feels more premium, trustworthy and recognizable.
The result
The brand received a completely refreshed Instagram presence with professional-looking product imagery, a cohesive feed and a stronger premium identity — without the need for an expensive physical studio photoshoot.
Tools & skills
AI Image Generation · Photo Editing · Art Direction · Instagram Design · Visual Branding · Content Strategy
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Lumière Skin — Instagram Visual Rebrand
Project overview
Lumière Skin is a concept skincare brand focused on science-based formulas, natural ingredients and modern self-care. The goal of the project was to create a clean, premium Instagram presence that communicates trust, quality and a contemporary beauty aesthetic.
The challenge
The original visual direction felt inconsistent: different photography styles, colors and content formats made the brand look less recognizable and premium. The challenge was to create a unified visual system while keeping the brand approachable and natural.
My approach
Developed a refined neutral and blush color palette
Created a consistent product photography direction
Improved product presentation with focus on textures, ingredients and details
Designed a clean and modern Instagram feed
Created branded Instagram Highlight covers
Developed a refined logo and supporting brand elements
Created lifestyle and editorial-style product visuals
Built a reusable visual system for future social media content
The result
The new direction transforms Lumière Skin into a more cohesive and premium-looking beauty brand. The combination of soft neutrals, editorial product photography and consistent layouts creates stronger visual recognition and communicates the brand’s focus on quality, science and natural ingredients.
Tools & skills
Branding · Instagram Design · Art Direction · Product Photography · AI-assisted Visuals · Photo Editing · Color Grading · Content Strategy
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Concept project for Horse Candyshop, a handmade horse treats brand. I redesigned the brand’s Instagram visual direction to create a more cohesive, premium and recognizable presence. The project included visual identity development, art direction, AI-assisted product visuals, content design, photography direction, logo refinement and Instagram feed design. The main challenge was to transform an inconsistent product feed into a cohesive brand experience while keeping the warm, feminine and equestrian character of the brand.
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