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Lumière Skin — Instagram Visual Rebrand
Project overview
Lumière Skin is a concept skincare brand focused on science-based formulas, natural ingredients and modern self-care. The goal of the project was to create a clean, premium Instagram presence that communicates trust, quality and a contemporary beauty aesthetic.
The challenge
The original visual direction felt inconsistent: different photography styles, colors and content formats made the brand look less recognizable and premium. The challenge was to create a unified visual system while keeping the brand approachable and natural.
My approach
Developed a refined neutral and blush color palette
Created a consistent product photography direction
Improved product presentation with focus on textures, ingredients and details
Designed a clean and modern Instagram feed
Created branded Instagram Highlight covers
Developed a refined logo and supporting brand elements
Created lifestyle and editorial-style product visuals
Built a reusable visual system for future social media content
The result
The new direction transforms Lumière Skin into a more cohesive and premium-looking beauty brand. The combination of soft neutrals, editorial product photography and consistent layouts creates stronger visual recognition and communicates the brand’s focus on quality, science and natural ingredients.
Tools & skills
Branding · Instagram Design · Art Direction · Product Photography · AI-assisted Visuals · Photo Editing · Color Grading · Content Strategy
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THE LAST MESSAGE
A paper plane leaves the terrace of a 94-year-old woman at sunset and travels through a quiet Adriatic village, returning to the classroom where her seven-year-old self is waiting.
“The Last Message” is a short cinematic story about memory, time, and the parts of us that never truly leave.
I developed the concept, story, visual direction, and AI-assisted reference images, generated the motion with Seedance 2.5, and completed the editing, transitions, sound design, and final color treatment in CapCut Video Studio.
Created for the CapCut Seedance 2.5 Challenge on Contra.
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The paper plane connecting her to her seven-year-old self is genuinely moving, that's a tough emotional beat to land in AI-generated footage. What was harder to nail, the young girl's likeness or the tone of that transition?
I created THE TABLE because the most uncomfortable human moments deserve to be witnessed without the mercy of a camera cut.
We have all seen dramatic cafe encounters on film, but they are usually softened by edits and reaction shots. I wanted to create an experience that traps the audience in a continuous reality, making the viewer feel the tension of a silent conflict unfolding in real time.
What if we watched a bizarre fracture between two people in a cozy space, and the camera simply refused to look away? That question became THE TABLE.
The Production Workflow
I had a vision but no traditional crew. CapCut Video Studio and the Seedance 2.5 model made a complex one-take sequence entirely possible.
Prompt-Driven Choreography: I mapped out a 30-second physical space in a single text prompt. Every action, from the walk to the aggressive muffin snatch, was engineered to unfold sequentially.
Unbroken Camera Control: To ensure the "one-take" rule was followed, I instructed the AI to use physical camera movements. Seedance 2.5 maintained the spatial consistency flawlessly.
The Assembly: The magic of this workflow was the lack of assembly. The final output is a raw, continuous generation with no manual splicing.
Platform Feedback
Seedance 2.5 brilliantly held the entire world together. When the camera whip-pans back from the street to the interior at the end, Table 1 and Table 2 are exactly where they should be. It felt like directing a steady-cam operator on a live set.
One honest piece of feedback: generating timed character interactions in a continuous 30-second shot requires immense trial and error. Optimized rendering costs for long-form visual storytellers would make a meaningful difference, also if specific editing can take place at point notes that will change massive things.
Ultimately, Seedance 2.5 helped me protect the awkward silence at the end of the film.
X: https://x.com/AshishSandhu/status/2090161080857223462?s=20
Love how you used Seedance here. The consistency across the whole sequence is impressive.