Opening social media post for an upcoming QSR Salad bowl chain based in NYC. For this brief, we p...Opening social media post for an upcoming QSR Salad bowl chain based in NYC. For this brief, we p...
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Opening social media post for an upcoming QSR Salad bowl chain based in NYC. For this brief, we proposed a motion video over than a static carousel. The goal was to showcase the brand as premium, making nutritious salads using locally sourced ingredients that customers can grab on the go. Which of the two embody the spirit of such a brand? Pick your favourite iteration below! 🚀

17 voted

47%

19 voted

53%

36 votes

Closed

Celia's avatar
Left feels more visually appealing to me!
Syphon's avatar
We thought so too but always helps to zoom out and get feedback from creatives such as you! 🙌 😊
Anyadi's avatar
Yeah.. I think left has the perfect match
Shabbir's avatar
Love this - great work Syphon!
Syphon's avatar
Thank you Shabbir! 🙌 😊
Afnan 's avatar
Right one got my vote
Syphon's avatar
Thanks Afnan!🙌
Ahmad's avatar
Very good job! Can't decide which one - but light one feels better to me!
Syphon's avatar
Thanks Ahmad! We were stuck with the same decision haha 😊 🙌
Leena's avatar
Right for me!The lighter background makes the colors in the food pop more, so it feels fresher and more appetizing.😍
Syphon's avatar
Thanks Leena for the feedback! We are too inclined with the white 😊
Marvellous's avatar
motions based on simplicity is fun
Syphon's avatar
Amen! 🔥
Marvellous's avatar
What's with the Amen
Ggayi's avatar
both are looking amazing
Ussama's avatar
Wonderful 👍
Hira's avatar
right one !!
Howard 's avatar
left feels better
Asif's avatar
Choosing motion over a static carousel is the right call for a premium QSR: freshness reads as movement, and locally sourced is a story you show in cuts, not captions. One note: hold the hero dish on screen a beat longer before the logo lands, since grab-and-go audiences scroll fast.
Syphon's avatar
Thanks for your feedback Asif! We've changed the time to an optimal setting, allowing the hero dishes to shine. 🙌
Tabish's avatar
Motion was the right call here. Static carousels rarely do justice to premium food brands, this hits differently.
Syphon's avatar
Thanks Tabish, we agree!🙌 😊
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