Concept project for Horse Candyshop, a handmade horse treats brand. I redesigned the brand’s Instagram visual direction to create a more cohesive, premium and recognizable presence. The project included visual identity development, art direction, AI-assisted product visuals, content design, photography direction, logo refinement and Instagram feed design. The main challenge was to transform an inconsistent product feed into a cohesive brand experience while keeping the warm, feminine and equestrian character of the brand.