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EMT Electronics — Product Catalog Visual Transformation
AI-assisted product photography and visual art direction for a Ukrainian electrical goods company.
The goal was to transform basic supplier images into professional studio-style product visuals while creating a consistent technical aesthetic for the online catalog.
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The fluorescent lighting + plastic wrap combo gives this such a weirdly believable abandoned showroom feel. Super specific visual direction, and it works so well.
THE LAST MESSAGE
A paper plane leaves the terrace of a 94-year-old woman at sunset and travels through a quiet Adriatic village, returning to the classroom where her seven-year-old self is waiting.
“The Last Message” is a short cinematic story about memory, time, and the parts of us that never truly leave.
I developed the concept, story, visual direction, and AI-assisted reference images, generated the motion with Seedance 2.5, and completed the editing, transitions, sound design, and final color treatment in CapCut Video Studio.
Created for the CapCut Seedance 2.5 Challenge on Contra.
Some memories never leave us.
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The paper plane connecting her to her seven-year-old self is genuinely moving, that's a tough emotional beat to land in AI-generated footage. What was harder to nail, the young girl's likeness or the tone of that transition?
That makes sense, letting the system lead rather than starting from the logo usually reads as less forced. Translating a flat grid piece onto a box with actual folds and edges seems like it'd behave differently than on paper, did the pattern need much adjusting once it wrapped around the corners?