Upslide Design Studio

Design is guesswork, without user personas

We all talk about User Personas, but few really get why they matter.

A persona is a fictional character built from user research, helping you see who will use your software and why.

User Personas give your product a face, a voice, and a...

There’s a common misconception that the Business Model Canvas (BMC) is only for founders.

But in reality, it’s just as important for designers. Because when you understand how the business works,you design experiences that create value; for both the user and the company.

When you...

Most enterprise software teams aren’t short on ambition. They’re short on time. While the ideal UX process takes months of interviews and testing, businesses can’t always wait that long when, Users struggle. Clients churn. Competitors move faster. That’s why we built the...

In 1.5 years, we redesigned 19 enterprise pharma apps for Audree Infotech. It began with EBRMS 1600+ screens simplified to 400, faster and easier to use. Today, adoption has grown from 4 facilities in 1 country to 36 across 7 countries. Not a facelift a full UX...