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Instagram doesn’t need notifications to bring you back.
Sometimes boredom does the job.
That’s an internal trigger: when a feeling becomes the prompt for action.
Habit-forming products don’t just remind users to return.
They become the answer your mind reaches for automatically.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Joy in Every Bite
Sugar Cravings is a Bahrain-based cookie brand created around the simple pleasure of treating yourself and sharing something delicious. The objective was to refresh the brand into a more distinctive and memorable identity while retaining the warmth, familiarity and playful spirit people already connected with.
Our Role
Brand Strategy · Brand Refresh · Positioning · Creative Direction · Visual Identity · Packaging · Brand Experience
We refreshed Sugar Cravings from its strategic positioning through to its visual identity, packaging and creative direction. The new system builds a stronger and more recognizable brand presence while shifting the focus beyond cookies — towards cravings, little moments of joy and the emotional pleasure of treating yourself.
Creative Direction
The identity is built around the idea of joyful indulgence.
A playful visual language, expressive typography, distinctive colour combinations and bold packaging create a brand world that feels warm, energetic and instantly craveable — designed to stand out while making every interaction feel like a treat.
Treat Yourself Like Someone You Love.
So good!