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Snapchat streaks work because they give users something to lose.
After 10, 100, or 1,800 days, the number feels like effort, friendship, and history.
That’s loss aversion.
Users don’t return only for fun.
They return because losing the streak feels painful.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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👄 I made a Snapchat Lens that turns your own mouth into a gambling problem.
Open your mouth and a gum bubble starts growing. The longer you hold, the faster the points climb. Close in time and you keep them. Hold too long and it pops and takes everything with it💥
There's no warning before it goes. That's the whole game.
162 people played it in the first 24 hours.
🏆 My record is 112 — most people stop way too early.
Link below. Beat me.
Pet Feast! 🐾
I challenged myself to build a casual game using Snapchat's new Easy Lens.
The process started with a simple sketch, followed by a prompt that generated a playable prototype in minutes. From there, I iterated on the gameplay, refined the visuals, added animations and polish, and turned the idea into Pet Feast—a fast-paced game where you feed adorable pets by swiping the right food.
It's a great example of how AI can accelerate prototyping while still leaving room for creative direction and game design decisions.
🎮 Play Pet Feast on Snapchat!
#easylenscontra
love seeing the bts!
Here is my submission for the challenge #easylenscontra
I wanted to create an effect that makes people feel like they're discovering a hidden world within their everyday surroundings. The concept started with the idea of reality cracking open like glass, revealing magical dimensions beneath it. I focused on making the transformation feel cinematic and immersive by combining natural crack propagation, dynamic lighting, depth-aware effects, and seamless looping to create a smooth, believable experience.
my project link: https://easylens.snapchat.com/lens/06a6c97f-758d-7b25-8000-c7b8b27dd652
