Pro
Trae Spears
YOUR Marketing Expert | MBA In Strategy | StudioTrae
- $1k+
- Earned
- 3x
- Hired
- 4.92
- Rating
- 69
- Followers
This was a fun project to work on!
Brand Guidelines for a luxury fragrance brand, Essence & Ash!
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Social Media Campaign for 'It Was Never Just About The Numbers'
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Building on the 12 posts I created for Essence & Ash. I wanted to create a launch ad for the perfume. This specific photo is for the Ember & Cedar perfume.
What are your thoughts?
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Developed a cohesive visual system including custom botanical iconography, product illustrations, typographic layouts, and infographics—all designed to feel sophisticated and elegant.
The Process: Designed entirely in Figma without stock photography. Created custom line illustrations for perfume bottles and botanical elements (amber resin, iris flowers, cedar branches), established a refined color palette (charcoal, warm cream, and dark gold), and built a typography system using elegant serifs and clean sans-serifs with generous letter spacing throughout.
I tried to balance each post with visual variety and brand consistency—alternating between product spotlights, educational content, brand philosophy, and call-to-action posts while maintaining the same refined, minimalist aesthetic across the entire grid.
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$2K+ earned
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Some marketing collateral for Bloom & Root.
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Branding board for a new organic, plant-based coffee & brunch café.
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Dreamshare: Brand Identity & UX/UI Design
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Brand Style Guide for the fictitious brand "Dreamshare" that I created.
Dreamshare is an app that allows you to rent a dream for the night. You can choose from a gallery of dreams, or have one created for you on our premium plan. Say goodbye to dreamless nights and night terrors. With the help of our Dream Node Technology, you will be whisked away to the dreams of your choice in no time.
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I've been having so much fun creating this fictitious brand's app! It really got me thinking about what it would be like to "rent a dream."
If this app were a reality, what dream would you search for first?
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I wanted to do something just for fun, so I created a fictitious brand called Dreamshare.
Dreamshare is like the "Netflix" of dreams. You can rent other people's dreams that they've uploaded, rewatch old dreams, or have a dream specially crafted for you. All you have to do is wear the little dream node when you go to sleep, and enjoy your dreams, on demand!
What do you think? I have an entire wireframe for an app that I am working on. Just wanted to share my "launch" photo. :)
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Mock Carousel for a Real Estate company.
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Website design for Gulf South Mortgage. They wanted their logo to be the first thing people saw when they accessed the website, followed by a birds eye view of the Mississippi Gulf Coast!
Full site - gulfsouthmortgage.net (https://gulfsouthmortgage.net)
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Redesign for one of my non-profit clients, Downstage Productions Theatre. They wanted to use gold and to showcase their location as "Gulfport's Community Theatre."
I did a sketch of the Gulfport Lighthouse in gold and added it to the bold typography. They love it!
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Ink-or-Treat Creative Challenge
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Digital Marketing page of the website I designed and built on WIX for Ghostlight Marketing Agency.
See the full site: https://ghostlightmarketing.com
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Logo Redesign and Rebranding for Downstage Productions Theatre in Gulfport, MS.
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One week of social media content for FLA (Florida Lawyers Assistance)
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