Branding and Content Strategy for Personal Political

We developed comprehensive branding and content strategy for Personal Political, Eduardo Lerro's political commentary on SubStack. Our work includes:

Brand Identity Design: Created a bold red, white, and blue visual identity, reflecting Eduardo's political commentary roots

TikTok Content Strategy: Developed video editing templates and content strategy for his authorship on SubStack, his published works (Insurrection), and his satirical political commentary through his character, Steenie Müller

SubStack Graphics: Designed branded graphics for articles and newsletter content to maintain visual consistency across platforms

Color Palette Development: Established a patriotic color system that reinforced the brand's political messaging

SEO & Hashtag Research: Conducted keyword and hashtag research to optimize content discoverability on social platforms and drive traffic to his SubStack publication

The branding balanced bold political messaging with professional credibility, creating a cohesive visual presence across TikTok, Instagram, and SubStack that supported Eduardo's unique voice as a political commentator.