Helping a Law Office 5X Their Client Calls
Trae Spears
1 collaborator
From 8 to 40+ Clients Per Month: How One Law Office 5X'd Their Discovery Calls in Under 6 Months
The Problem: Three Locations, Zero Traction
The challenges faced by Chelsea Bair Minton
Chelsea Minton had a problem most business owners would envy—and dread. She had three law office locations across the Gulf Coast, years of legal expertise, and a reputation for fighting hard for her clients.
But her phone wasn't ringing enough.
Despite having multiple offices, Minton Law Offices was stuck at roughly 8 discovery calls per month. Their website looked like it was built in 2010 (because it basically was). Their social media? Crickets. And their Google Business Profile? Barely optimized.
Chelsea knew she needed to get in front of more people, but like most attorneys, her time was better spent practicing law—not learning Facebook algorithms.
The Solution: A Marketing System That Actually Works
The solution offered by Ghostlight Marketing Agency
Ghostlight Marketing didn't just slap together a few Instagram posts and call it a day. We built a system:
🎯 Strategic Local SEO We completely rebuilt their Google Business Profile from the ground up and launched a mobile-friendly website optimized to rank for the exact searches their ideal clients were making.
📱 Consistent Social Media Presence We created and scheduled engaging content multiple times per week on Facebook and Instagram—no more ghost town profiles.
🔄 Integration, Not Isolation Every piece worked together: social posts drove traffic to the website, the website was optimized to convert, and Google was sending qualified leads straight to Chelsea's door.
The Results: Numbers Don't Lie
The results!
📞 8 → 40+ Discovery Calls Per Month That's a 400% increase in potential new clients reaching out.
🌐 68% Increase in Website Traffic Their Google Business Profile became a lead-generating machine, sending qualified prospects to their new site.
💬 38% More Social Media Engagement People weren't just scrolling past—they were liking, commenting, and sharing.
💰 489% ROI For every dollar Chelsea invested in marketing, she got nearly $5 back in revenue.
What Chelsea Had to Say:
"Ghostlight Marketing has been amazing! My business has grown tremendously in just the last 4 months I've worked with them. They offer marketing, advertising, social media management, website building, photos of you and your business, and search engine optimization. It is worth every penny!! If you are part of an organization or you have a business, they can help it grow. They have the education, experience and tools to handle your marketing, so you can focus on the day to day."
— Chelsea Minton, Minton Law Offices
The Bottom Line:
Chelsea stopped trying to be a lawyer and a marketer. She focused on what she does best—practicing law—while Ghostlight handled the rest.
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Posted Oct 9, 2025
How strategic SEO & social media helped a 3-location law office go from 8 to 40+ monthly discovery calls with a 489% ROI.
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Aug 1, 2023 - Ongoing
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