Developed a cohesive visual system including custom botanica...

Developed a cohesive visual system including custom botanical iconography, product illustrations, typographic layouts, and infographics—all designed to feel sophisticated and elegant.

The Process: Designed entirely in Figma without stock photography. Created custom line illustrations for perfume bottles and botanical elements (amber resin, iris flowers, cedar branches), established a refined color palette (charcoal, warm cream, and dark gold), and built a typography system using elegant serifs and clean sans-serifs with generous letter spacing throughout.

I tried to balance each post with visual variety and brand consistency—alternating between product spotlights, educational content, brand philosophy, and call-to-action posts while maintaining the same refined, minimalist aesthetic across the entire grid.