"It was exactly what we imagined, but at the same time not what we imagined at all and somehow even better."
That's what one of the founders said when they opened the logo. They approved it with no changes, which has happened to me maybe twice over the last 6 years 😄
So...
Every syrup on the shelf looked the same. Maple. Again. The client saw a gap nobody was filling and built Brunch Junkie to fill it, a small-batch artisan syrup brand from Denver, Colorado, made with real fruits and herbs.
The client wanted a rainbow in their logo. 🌈
Premium apartments and green land around Budva, Montenegro. And the brief said the logo had to have rainbow colours in it.
I tried to talk them out of it. Rainbow palettes in property branding usually end up looking like a budget...
This is a basket of coffee cherries. About a third of them are no good and you can't tell which yet. Anyway 🌝 Most people who hire me for brand identity can't describe what they really want.
They'll say clean. or timeless. or premium. then they'll send a bunch of references...