"It was exactly what we imagined, but at the same time not what we imagined at all and somehow even better." That's what one of the founders said when they opened the logo. They approved it with no changes, which has happened to me maybe twice over the last 6 years 😄 So here's what they were looking at. Andria Home is premium Egyptian cotton bedding, run by two sisters. The mark starts with them. Two overlapping ovals, because that's the actual business. Cotton goes in the middle, wraps the whole thing around like a soft cotton ball. And the pyramid just appeared exactly where it should have. It showed up in the gap the moment the first two shapes landed right. Which is maybe why they said it was what they imagined and also nothing like it. Every piece of the mark was already in the conversation. They just hadn't seen it stacked up.