Tanner Notch

Anthropic just released Claude Fable 5. I handed it one paragraph and four product images for a brand that does not exist, and it built the complete landing page. Product designed in Melius this morning, site built by Claude Fable in under an hour.

Part one of LODEN

Published a new case study breaking down the production of the Contra University AI video tools video. Process notes, behind-the-scenes from the shoot at Contra's Domino Sugar Factory set, and the strategic thinking behind the framework. Link to the full case study below,...

What if "distorted portrait " didn't mean a face stretched in Photoshop, but a body shot from eight inches away with a 14mm fisheye? For this piece I pushed the trend out of the design-software lane and into the language of extreme sports photography, a mock alpine campaign...

Both Kling and Runway are serious AI video tools, but they have very different ideas when it comes to prompt adherance.

I ran them through three identical prompts pulled from real client work to see how they compare under production pressure, and the differences came down to...