Hero Redesign concept
Came across Formalini on Product Hunt and ended up redesigning its hero.
The original copy explained what the product does, but it pushed the actual document-processing experience too far down the page.
So I reworked the hero around a split layout, with...
A couple of footer explorations ↓
Using photos captured by me
400+ applications. 5K+ impressions.
Designed the landing page for the Humans of Cinema Film Fund around one principle:
Don't make users figure things out.
Clear information hierarchy.
Strong visual direction.
Intentional CTA placement.
https://humansofcinema.com/film-fund
