Humans of Cinema Film Fund - Landing Page

Designed and developed a high-converting landing page for the Humans of Cinema × Safarnaama Pictures Feature Film Co-Production Fund, driving 400+ applications and 6K+ impressions.

The fund involved multiple pieces of information that applicants needed to understand before submitting:

₹40 lakh in co-production support

Eligibility requirements

Application guidelines

Submission requirements

Application fee

Multiple stages in the selection process

Mentors and jury members

Frequently asked questions

The design challenge was to reduce information overload without oversimplifying the opportunity.

The final experience breaks the information into a structured progression, covering the fund, benefits, eligibility, submission guidelines, application timeline, mentors, jury, and FAQs before directing users to apply.

I structured the landing page around a simple question:

The experience gradually moves users from interest → understanding → trust → eligibility → action.

Key information about the fund is introduced early, followed by the benefits of co-production support, mentorship, industry exposure, and distribution strategy. The application process then explains what filmmakers need to submit and how the selection moves from application to screening, shortlist, pitching, and final selection.

The campaign received 400+ applications from filmmakers.

The launch and campaign generated 6K+ impressions under 1 month

For a portfolio case study, I would put these numbers very prominently, ideally immediately after the hero video or in a dedicated results section.

The final landing page created a dedicated digital destination for the Film Fund, bringing the entire application journey into a single, focused experience.

It helped communicate a ₹40 lakh co-production opportunity while making eligibility, timelines, submission requirements, and the people behind the initiative easier to understand and navigate. The live page also directs applicants through the complete journey from learning about the fund to applying.