Hero Redesign concept Came across Formalini on Product Hunt and ended up redesigning its hero. The original copy explained what the product does, but it pushed the actual document-processing experience too far down the page. So I reworked the hero around a split layout, with a visual flow showing how documents become structured, usable data. Also explored a more technical, grid-based visual direction while keeping the existing brand identity. Here's the before and after ↓