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Sophia Kieffer
Strategic, thoughtful web design for growing brands
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I designed the landing page for AL Silversmith’s SOLARA collection with a more editorial, fashion-focused approach. I didn’t want it to feel like a typical product page, but something more elevated and visually driven.
I kept the layout really clean and intentional, letting the...
STUDIO N°1 — Drop 01 E-Commerce Concept
A minimal, high-fashion e-commerce experience for a modern essentials brand.
Designed to feel editorial yet commercially strong, the layout uses intentional whitespace, sharp typography, and a refined neutral palette to let the product lead.
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I designed a refined e-commerce experience for a modern beauty brand focused on clarity and restraint.
The objective was not to overdesign, but to create a digital presence that feels effortless and elevated. Intentional hierarchy, controlled whitespace, and a conversion flow...
Lately, I’ve been focused on designing websites that feel elevated without trying too hard.
I care a lot about strong layout, clear user flow, and details that actually support conversion without feeling pushy. Whether it’s e-commerce or a service-based brand, my goal is always...
The goal for this project was to create an e-commerce experience that feels elevated, editorial, and effortless to navigate. The design balances clean layouts with bold photography, allowing the product and brand story to lead without overwhelming the user.
With a background in...
