Elevated E-Commerce Design: Seamless and Editorial Experience

Elevated E-Commerce Design: Seamless and Editorial ExperienceElevated E-Commerce Design: Seamless and Editorial Experience

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Sophia Kieffer

pro

• Jan 29

The goal for this project was to create an e-commerce experience that feels elevated, editorial, and effortless to navigate. The design balances clean layouts with bold photography, allowing the product and brand story to lead without overwhelming the user.

With a background in marketing, I approached the site holistically. From homepage storytelling to product listing pages and navigation, every decision was made to support clarity, usability, and conversion while staying true to the brand’s identity.

Completed work

eCommerce Marketing UX Design Web Design Adobe Suite Figma Shopify

Evgeny Elgin

• Sep 11

Seasonal identity for Beat Film Festival. The challenge: create a concept where cinema helps audiences process a turbulent cultural and historical moment — staying relevant and resonant rather than offering escape from it. The identity metaphor for BFF is a shared journey —  audience and festival alike searching for solid ground.  "Get on Board" is an invitation to hop into the same boat, riding together the waves of emotion sparked by film and shaped by the turbulence around us. Beat becomes the lighthouse in that storm — a sense of safety, belonging, and a moment worth sharing.